Do Books Need to be “Social”?
Social media isn’t going away. Anyone arguing that isn’t paying attention or is just straight up not very bright. Everything is “going social”. Services like Facebook and Twitter, when coupled with the rise in popularity and greater affordability of mobile computing are making it easier for folks to stay connected to one another over long distances, and to feel like they have a relationship with their favourite brands, celebrities, media outlets, whatever. In some ways it’s a marketer’s wet dream. There’s this idea that social media, or the social web, or whatever you want to call it, is about making direct connections between people rather than, say, connections between dumb web pages and PDF documents and what have you. This dichotomy is true if you think of the Internet as being largely made up of automated, corporate-controlled, business-centred websites and tools. Accurate statistics have always been hard to come by,… Continue Reading